Privacy Policy

Last updated: October 10, 2026

Information We Collect

When you use EditThisPic, we collect:

Email address - when you create an account or sign in, buy credits, or ask us to email you an edit; used for sign-in links, receipts, the emails you ask for, and product emails you can unsubscribe from
Images you upload and the edits made from them - used to make your edit; see Data Retention for what we keep and for how long
Device and connection data - your IP address and a device identifier, used to apply free-edit limits and to detect abuse
Usage data - pages visited and features used, for improving our service
Payment information - processed securely by Stripe; we don't store card details

How We Use Your Information

Process your image edits and animations
Keep the edits you save, so you can come back to them
Manage your account and credits
Send emails (sign-in links, receipts, edits you ask us to email you, and product emails you can unsubscribe from)
Review the quality of our edits and improve our service

Image Processing

Images you upload are:

Sent to one or more third-party AI image-processing providers, who perform the edit or animation you ask for. If a provider fails or declines a request, we may retry it with another provider
In some cases also sent to third-party AI vision services for content-safety screening and automated quality checks (for example, checking that an edit did what you asked)
We do not use your photos to train AI models
Kept only in the cases listed under Data Retention

Cookies

We use cookies for:

Essential cookies - session management, authentication
Analytics cookies - understanding how users interact with our service
Advertising measurement - measuring whether our ads lead to visits and purchases

Third-Party Services

We share data with these categories of service providers, only as needed to run EditThisPic:

Third-party AI image-processing and vision providers - receive the photos you upload, your instructions and, for quality checks, the results, to perform your edits and animations and to run content-safety screening and automated quality checks. We use more than one such provider and may change providers; each receives only what is needed for your request
Payment processor (Stripe) - payment processing
An email delivery provider (currently Maileroo) - sends sign-in links, receipts and the emails you ask for
A hosting, storage and content-delivery provider - runs the service and stores the images described below
Analytics and advertising-measurement tools - usage data, as described under Cookies

Data Retention

Account data - retained while your account is active
Edits in progress - an edited image waiting to be delivered to you is kept for up to 48 hours, then deleted automatically
Saved results - when an edit is saved so you can come back to it or buy it (including free edits saved this way), the photo you uploaded and the edited result are kept, together with any preview of it we emailed you or that you shared. We do not currently delete these on a schedule: they are kept until you ask us to delete them or you delete your account
Multi-version edits and animations - the results, and the photo you animated, are kept so you can return to them, until you ask us to delete them or you delete your account
Your library and Studio reference photos - kept until you delete them in the app or delete your account. On a free account, library items stop being shown after 7 days (they reappear if you buy credits or subscribe); the files themselves are not deleted by that expiry and remain until you delete them or your account
Share links - links shared by non-subscribers stop working after 7 days and the shared image is then deleted automatically; links shared by subscribers do not expire
Public result pages - if you choose to publish a result as a public page, it is kept until you remove it using the removal link on that page or ask us to remove it
Quality-review sample - a small random sample of edits (photo, result, and the prompt) is kept for up to 7 days so we can review edit quality, then deleted automatically. It is used by us only and never used to train AI models
Usage data - kept in our analytics systems; we do not currently delete it on a fixed schedule

To have your images deleted: delete edits from your library and Studio reference photos in the app; ask us to delete your account and everything linked to it; or, if you used EditThisPic without an account, email support@editthispic.com with the link to your saved edit (it is in the email we sent you, or in your browser's address bar when you reopened it) and we will delete the photos saved with it by hand. Photos that were never saved and never emailed to you can't be linked to you, and are not kept beyond the cases above.

Your Rights

You have the right to:

Access your personal data
Delete your account and associated data, or have your images deleted (see Data Retention)
Opt out of personalized advertising
Export your data

Children's Privacy

EditThisPic is not intended for children under 13. We do not knowingly collect information from children.

Changes to This Policy

We may update this policy periodically. Significant changes will be communicated via email or site notice.

Contact

Questions about this privacy policy? Email us at support@editthispic.com.