How to Edit Product Photos for Ecommerce

Why Product Photo Quality Drives Ecommerce Sales

Product photos are the first thing shoppers evaluate. Studies consistently show that image quality directly affects purchase decisions — listings with professional photos sell significantly more than those with amateur shots. Most marketplaces like Amazon, Shopify, Etsy, and eBay rank well-photographed products higher in search results. The good news is you don't need expensive equipment or Photoshop skills. AI editing tools can turn a smartphone photo into a professional product image in seconds.

The Most Common Product Photo Edits

• Background removal or replacement with pure white for marketplace compliance
• Lighting correction to fix dim, yellowish, or uneven studio light
• Shadow removal to create a clean, distraction-free product shot
• Color accuracy correction when camera white balance makes products look off
• Sharpening to bring out product details like texture, stitching, or labels
• Removing reflections or glare from glass, metal, or plastic surfaces

Getting the Perfect White Background

A pure white background is required by Amazon, expected by Shopify stores, and preferred on most marketplaces. Shooting on a white backdrop at home rarely produces true white — you end up with gray or off-white that looks unprofessional. Upload your product photo to EditThisPic and type 'replace the background with pure white.' The AI isolates the product from any background and places it on clean RGB 255,255,255 white. It handles tricky edges like fabric threads, transparent materials, and irregular shapes.

Fixing Lighting and Color Issues

Bad lighting is the second biggest product photo problem after backgrounds. Indoor lighting casts yellow or blue color shifts. Overhead fluorescents create harsh shadows. Window light changes throughout the day. Instead of reshooting, describe the fix: 'correct the white balance and brighten the product' or 'remove the shadow under the product.' The AI adjusts exposure, color temperature, and shadows to make your product look naturally well-lit.

Creating Lifestyle and Context Shots

Beyond the main white-background image, shoppers want to see products in context. A coffee mug on a kitchen counter. A backpack on a hiking trail. A necklace worn on a model. EditThisPic can place your product in lifestyle settings: 'put this mug on a wooden kitchen table with morning light' or 'change the background to a modern living room.' These contextual images increase buyer confidence and time spent on your listing.

Meeting Marketplace Image Requirements

Each platform has specific image rules. Amazon requires pure white backgrounds and minimum 1000px resolution. Etsy favors lifestyle shots with natural lighting. Shopify stores benefit from consistent styling across all products. eBay penalizes listings with watermarks or text on images. Rather than learning each platform's editing workflow in Photoshop, describe what you need in plain language and let the AI handle the technical requirements.