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EditThisPic vs Adobe Express — What's the Difference?

Adobe Express creates social graphics from templates. EditThisPic edits your actual photos with AI. They do different jobs.

Quick Answer Updated
Adobe Express excels at creating social media graphics, flyers, and branded content using templates — it's a design tool. EditThisPic is an AI photo editor: upload any photo and describe what to change. Free to try EditThisPic with no signup. Both tools are free to start.
Unlike Adobe Express's template-based design workflow, EditThisPic is built for editing existing photos — remove objects, swap backgrounds, retouch faces — all by describing what you want in plain English.
Original photo before AI editing
Before
Same photo after AI photo enhancer edit
After

EditThisPic in action — photo enhancer

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The Verdict

These tools are barely competitors — they solve different problems. Adobe Express is for creating designed content: social media posts, flyers, presentations, and branded graphics starting from templates. EditThisPic is for editing existing photos: removing backgrounds, retouching faces, swapping objects, changing colors. If you need both, you'd use both. If you only need one, your use case determines which.

Feature EditThisPic Adobe Express
Primary Job AI photo editing — edit existing photos Graphic design — create content from templates
Price to Start Free (1 edit/week, no card) Free tier available; Premium $9.99/month
Background Removal AI — one prompt, any photo Built-in, works on subjects only
AI Photo Manipulation Full — remove objects, retouch, change colors Basic — generative fill, limited editing
Templates & Design None Thousands of professional templates
Brand Kit No Yes — fonts, colors, logos saved
Social Media Graphics Photo edits only Purpose-built for all social formats
Learning Curve None — describe what you want Low — drag-and-drop template system
Best For Editing photos with AI prompts Creating designed social and marketing content

Where EditThisPic Wins

For editing existing photos, EditThisPic is more powerful than Adobe Express's photo editing tools. Adobe Express lets you remove backgrounds and apply basic generative fill, but its AI manipulation is limited compared to ETP's full prompt-based editing. Want to remove a specific person from a group photo? Retouch skin in a portrait? Swap the background of a product photo to a specific environment? These are all single prompts in EditThisPic — Adobe Express wasn't built for this kind of editing.

Where Adobe Express Wins

Adobe Express is the clear choice for creating designed content. If you need an Instagram story template, a branded flyer, a presentation slide, or a social media graphic with consistent fonts and colors — Adobe Express does this efficiently with a library of professional templates. It has a brand kit that saves your colors, fonts, and logo for consistent outputs. EditThisPic doesn't do any of this — it's strictly a photo editor, not a design tool.

Who Should Use Which

Use EditThisPic when: you have a photo you want to change — edit the background, remove something, retouch a face, fix lighting. Use Adobe Express when: you're creating new content — a social media post, a flyer, a graphic, anything that starts from a blank canvas or template. Many creators use both: EditThisPic to edit their photos, Adobe Express to place those photos into designed social graphics.

Frequently Asked Questions

They solve different problems. EditThisPic is better for editing photos — removing objects, swapping backgrounds, retouching, changing colors via AI prompts. Adobe Express is better for creating designed content — social graphics, flyers, branded posts. If you need to edit an existing photo, use EditThisPic. If you need to create a social media graphic from scratch, use Adobe Express.
Adobe Express has a free tier that includes basic design tools, limited templates, and Adobe Fonts. The Premium plan at $9.99/month adds more templates, the full brand kit, background removal, and Adobe Stock. EditThisPic is free with one edit per week and credit packs start at $4.99 for 10 edits.
EditThisPic edits photos — you can change the background of a photo, retouch it, or modify elements. It doesn't have templates, text tools, or layout design features. For creating a social media graphic from scratch with text, logos, and designed layouts, Adobe Express is the right tool. For editing the photos that go into those graphics, EditThisPic is faster.
Adobe Express includes background removal and some generative fill features, but its AI photo editing is limited compared to EditThisPic's prompt-based system. ETP lets you describe any edit — object removal, face retouching, background swap, color change — in plain English. Adobe Express's AI features are supplementary to its core design functionality, not the main focus.
Yes. EditThisPic runs in Safari on iPhone and Chrome on Android with no app needed. Adobe Express also has a mobile app for iOS and Android. For quick photo edits on mobile, EditThisPic's browser-based workflow is faster to access — no app required.
Yes — they complement each other well. Use EditThisPic to edit and clean up your photos (remove backgrounds, retouch, remove unwanted elements), then import those edited photos into Adobe Express to place them in designed social graphics or templates. This is a practical workflow for content creators who need both photo editing and graphic design.

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