How to Edit Photos for Facebook Ads

February 12, 2026 5 min read

Quick Answer

To edit photos for Facebook ads, upload your product or lifestyle image to EditThisPic and describe the changes: 'remove the background and replace with solid white,' 'make the colors more vibrant,' or 'crop to 1:1 square format.' AI editing helps you create clean, eye-catching ad creatives without Canva templates or a graphic designer.

Ad Creative Makes or Breaks Performance

Facebook and Instagram ads live or die by their visuals. The image is the first thing people see as they scroll, and you have less than a second to earn a pause. Clean product photos, vibrant colors, and professional quality all contribute to higher click-through rates. But producing fresh ad creatives at scale is expensive when you're working with a designer. AI photo editing lets you iterate on creatives quickly: swap backgrounds, adjust styling, and produce variants for A/B testing.

How to Create Ad Creatives with AI

Upload your product photo or lifestyle image and tell the AI what you want. For product ads, 'remove the background and replace with a pastel gradient' creates a clean, modern look. For lifestyle ads, 'make the lighting warmer and the colors more saturated' adds the pop that stops scrolling. You can create multiple variants from one source image in minutes.

Facebook Ad Photo Edits That Work

Clean white or gradient backgrounds for product shots
Color enhancement for lifestyle and food images
Background replacement with lifestyle scenes
Removing distracting elements from product frames
Creating consistent visual styles across ad sets

Facebook Ad Image Best Practices

Keep text to under 20% of the image—Facebook still penalizes text-heavy creatives in reach. Use high-contrast images that read well on mobile screens. Square (1:1) and vertical (4:5) formats outperform landscape on mobile feeds. Test multiple background colors and styles to find what resonates with your audience. And always start from a high-quality source image.

Step-by-Step Guide

Upload Your Product or Lifestyle Image

Drop your best product photo or lifestyle shot into EditThisPic. Higher resolution source images produce better ad creatives.

Describe the Ad Creative Style

Type your vision: 'remove background, replace with soft peach gradient,' 'make the image brighter and more colorful,' or 'blur the background and sharpen the product.' Create multiple versions for testing.

Review for Mobile

Check that the image looks good at small sizes since most Facebook ad impressions are on phones. Key details should be visible even at thumbnail scale.

Download and Upload to Ads Manager

Save your edited creative and upload directly to Facebook Ads Manager. Use different edits as variants in your ad sets for A/B testing.

Frequently Asked Questions

What size should Facebook ad images be?

Facebook recommends at least 1080x1080 pixels for square (1:1) ads and 1080x1350 for vertical (4:5) ads. Vertical formats take up more screen space on mobile and tend to outperform landscape.

Can I create multiple ad variants from one photo?

Yes. Upload the same image multiple times and describe different edits: one with a white background, one with a gradient, one brighter, one more muted. This gives you creative variants for A/B testing without new photo shoots.

How do I make product photos pop in Facebook ads?

Start by removing the background and replacing it with a clean, high-contrast color. Then describe what you want: 'make the product colors more vibrant' or 'add a subtle shadow for depth.' Simple, clean images typically outperform busy ones.

Does Facebook reject edited photos?

Facebook reviews ad content for policy compliance, not editing quality. As long as your images don't contain prohibited content, misleading claims, or excessive text, edited photos are treated the same as unedited ones.

Should I use lifestyle images or product-only images for ads?

Test both. Product-only images with clean backgrounds work well for catalog and retargeting ads. Lifestyle images showing the product in use tend to work better for prospecting and brand awareness campaigns.

Create Ad Creatives That Convert

Upload your product photo and describe the ad style you want. Multiple variants in minutes.

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