How to Edit Product Photos for Your Shopify Store

Product Photos Make or Break Your Shopify Store

Shopify stores live and die by product photography. Customers can't touch or try your product — they rely entirely on photos to decide whether to buy. Professional product photography typically costs $25-50 per image from a studio. With AI editing, you can shoot products at home with your phone and get studio-quality results in seconds. No lightbox, no Photoshop, no photographer.

What Shopify Product Photos Need

• White or neutral backgrounds for the main product image — Shopify themes display these prominently
• Consistent lighting and color temperature across all products in your catalog
• Square or 1:1 aspect ratio for clean grid layouts on collection pages
• Multiple angles — front, back, side, detail, and scale shots
• At least one lifestyle photo showing the product in context
• Variant photos for each color, size, or material option

Get Clean White Backgrounds Without a Studio

The main product image on your Shopify store should have a white background. It's the ecommerce standard — Amazon requires it, Google Shopping prefers it, and it makes your store look professional. Photograph your product on any surface, then describe 'replace the background with pure white.' The AI separates your product from whatever background you used and drops it onto a seamless white backdrop. Handles reflections, shadows, and transparent objects.

Create Lifestyle Scenes from Plain Product Shots

Lifestyle photos show your product in real-world context and dramatically increase conversion rates. Instead of staging an elaborate photoshoot, take a simple product photo and describe the scene you want: 'place this candle on a wooden nightstand in a cozy bedroom' or 'put this water bottle on a gym bench.' The AI generates a realistic lifestyle scene around your product while keeping the product itself accurate.

Make Your Entire Catalog Look Consistent

Nothing makes a Shopify store look amateur faster than inconsistent product photos — different backgrounds, different lighting, different angles from product to product. AI editing lets you standardize everything. Apply the same white background to every product. Match the lighting across your catalog. Even if you shot products on different days in different conditions, the final result can look like everything came from the same studio session.

Edit Variant Photos Efficiently

If you sell a product in multiple colors, you need separate photos for each variant. Instead of photographing each color individually, shoot one and describe the change: 'change the shirt color from blue to red' or 'make this phone case black instead of white.' The AI adjusts the color while keeping the shape, texture, and lighting consistent. This works well for solid colors and patterns.

Fix Supplier Photos for Dropshipping

Dropshippers often work with supplier photos that have watermarks, inconsistent backgrounds, or low quality. Clean them up: 'remove the watermark,' 'replace the background with white,' 'improve the lighting and make the colors more vibrant.' Turn generic supplier images into photos that match your brand's look and feel.