Amazon Product Photo Requirements
Main Image Requirements
The main image (MAIN) is the thumbnail shoppers see in search results. It has the strictest requirements because it represents Amazon's visual standard. Pure white background is mandatory. RGB 255,255,255 with no gray tones, shadows, or gradients. Even slightly off-white backgrounds get rejected. Amazon uses automated scanning to enforce this. The product must fill at least 85% of the image frame. Excessive white space around the product makes thumbnails look small and reduces click-through rates. No text, graphics, logos, watermarks, or borders. The main image must show the product only, as it actually appears. No lifestyle context, no props, no people holding the product. The product must be fully visible and not cropped by the image edges. All packaging, accessories included in the listing, and variant-relevant features must be shown. For clothing, the product must be shown on a human model (not flat lay, hanger, or mannequin). Shoes can be shown as a single shoe at a 45-degree angle.
Shoot on white or remove background
Photograph on white paper/fabric, or shoot on any background and remove it. Must be pure RGB 255,255,255.
Fill 85% of the frame
Crop so the product fills at least 85% of the image. Avoid excessive white space around the product.
No overlays or extras
No text, badges, logos, borders, or promotional content. Product only.
Show the actual product
Must match what the buyer receives. No mockups, illustrations, or placeholders.
Additional Image Rules
Amazon allows up to 7 additional images (8 total including main). These have more flexibility and are critical for conversion. Lifestyle images show the product in use: a kitchen gadget on a counter, clothing being worn, a toy being played with. These help buyers visualize ownership. Infographics with text callouts highlighting features, dimensions, materials, and benefits are allowed on additional images. These are among the highest-converting image types. Scale/comparison images help buyers understand size. Show the product next to a common object, a hand, or include dimensions. Close-up detail shots show quality, texture, stitching, material, and craftsmanship. These build trust and reduce returns. Multi-angle views show the product from front, back, side, and bottom. These reduce "it looked different" returns. You can use non-white backgrounds on additional images, but the product must remain the clear focal point.
Include lifestyle shots
Show the product in use in a real-world setting. Helps buyers visualize owning it.
Add infographic images
Feature callouts, dimensions, materials, and key benefits with text overlays.
Show scale
Include a hand, common object, or dimensions so buyers understand the product size.
Add close-up details
Show texture, stitching, material quality, and fine details that build confidence.
Image Dimensions and Format
Minimum: 1000 x 1000 pixels. This is the absolute minimum for the zoom feature to work. Below this, zoom is disabled and conversion rates drop. Recommended: 1600 x 1600 pixels or larger. Larger images provide a better zoom experience. Amazon's zoom shows pixel-level detail, and higher resolution lets buyers inspect the product closely. Maximum: 10,000 pixels on the longest side. File size limit is 10MB. Aspect ratio: 1:1 (square) is recommended for consistency across Amazon's layout. Non-square images are supported but may show differently across devices. Formats accepted: JPEG (preferred for file size), PNG (supports transparency), TIFF, GIF (non-animated). JPEG at 90% quality provides the best balance of quality and file size. Color space: sRGB is required. Images in CMYK or Adobe RGB may display colors incorrectly.
Shoot at high resolution
Aim for 2000x2000 or larger. You can always downscale but can't upscale without quality loss.
Export as square JPEG
1600x1600 at 90% quality. sRGB color space. Under 10MB file size.
Name files correctly
Amazon prefers: ASIN.MAIN.jpg for the main image. ASIN.PT01.jpg through ASIN.PT07.jpg for additional.
Common Rejection Reasons
Background not pure white. The most common rejection. Even 252,252,252 gets flagged. Use a white background tool or AI to ensure RGB 255,255,255. Text or promotional content on main image. "Best Seller!", "50% Off!", brand logos as overlays, or any text on the main image. Product not filling 85% of frame. Too much white space makes the product look small in search results and triggers rejection. Watermarks or borders. Any overlay that isn't the product itself is rejected on the main image. Blurry or low resolution. Below 1000x1000 pixels or visibly soft images are rejected. Ensure sharp focus on the product. Inaccurate representation. Product shown with accessories not included, incorrect color, or significantly different from what ships. Shadows or reflections on white background. The main image should have no visible shadows. Clean product isolation on pure white.
Verify white background
Use a color picker tool to check the background is exactly 255,255,255. Not 250, not 253. Exactly 255.
Check for overlays
No text, logos, badges, borders, or watermarks on the main image. Product only.
Verify dimensions
At least 1000x1000, preferably 1600x1600. Square format recommended.
A+ Content Image Requirements
A+ Content (formerly Enhanced Brand Content) allows brand-registered sellers to create rich product descriptions with custom images and layouts. A+ images have specific module dimensions: - Standard image: 970 x 600 pixels - Comparison chart: 150 x 300 pixels per product - Four-image quadrant: 220 x 220 pixels each - Full-width banner: 970 x 300 pixels A+ Content images can include text, lifestyle scenes, brand storytelling, and comparison charts. They're not held to the main image white-background restriction. High-quality A+ Content increases conversion rates by 5-10% according to Amazon data. Invest time in these images since they appear below the bullet points where buyers make purchase decisions.
Use exact module dimensions
Each A+ module has specific pixel requirements. Create images at exact sizes to avoid distortion.
Tell a brand story
A+ is your chance for lifestyle images, feature highlights, and brand narrative.
Include comparison charts
If you sell multiple similar products, a comparison chart helps buyers choose.
Editing Photos for Amazon
AI editing handles the most common Amazon photo preparation tasks. Upload your product photo and describe what you need. White background: 'Remove the background and make it pure white'. This creates the RGB 255,255,255 background Amazon requires. Review the edges carefully since hair-thin product edges need clean separation. Shadow removal: 'Remove all shadows from the product photo' ensures a clean, floating product on white. Color accuracy: 'Make the product colors accurate and true to life'. Product color mismatches cause returns and negative reviews. For lifestyle images: 'Place this product in a modern kitchen setting' or 'Show this product being used by a person in a bright room'.
Create white background
'Remove the background and make it pure white (RGB 255,255,255) with no shadows.'
Ensure product fills frame
Crop so the product fills 85%+ of the image. Leave just enough margin.
Create lifestyle versions
'Place this product on a kitchen counter with natural lighting' for additional images.
Frequently Asked Questions
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