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Replace Model in Product Photo

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Upload your product photo, add a reference of the new model. The AI swaps the person while preserving every detail of the clothing.

01Photo 1
Original model wearing red wrap dress against white studio backdrop
02Photo 2
Reference photo of the new model
03Result
New model wearing the same red wrap dress with identical fit and details

Upload photo to replace model in product photo

"swap the model with the person from photo 2, preserve the exact garment fit, fabric texture, and colors, match the skin tone naturally to the lighting"

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1 free edit every week·packs from $4.99

How it works

  1. Upload your product photo

    Upload the product photo with the current model wearing the garment. Full-body or half-body shots with clear product visibility work best. The AI needs to see the clothing details clearly. JPG, PNG, WebP up to 7MB.

    Expect: Straightforward model swaps with clear clothing boundaries: 30-45 seconds. Complex poses or layered outfits: 45-60 seconds and may need one refinement pass.
  2. Add the new model as reference

    Click '+ Add reference image' and upload a clear photo of the new model. Front-facing, well-lit photos where the face and body shape are clearly visible give the best results. Then describe the swap: 'replace the model with the person from the reference image, keep the clothing exactly the same.' No marking needed.

    Tip: Reference photos with a similar pose to the original model produce the most natural results. Mention 'preserve garment fit and texture' for clothing-critical swaps.

    Copy one of these to get started:

    Basic model swap for e-commerce replace the model with the person from the reference image, keep the clothing and product exactly the same, match the lighting
    Diverse representation swap swap the model with the person from photo 2, preserve the exact garment fit, fabric texture, and colors, match the skin tone naturally to the lighting
    Seasonal campaign model update replace the model wearing this outfit with the person from the reference, keep the outfit identical, adjust pose to match the campaign feel
    Catalog consistency across products swap the model with the person from photo 2, keep the same body position and the exact clothing visible, match studio lighting
    4 more prompts
    Lookbook model swap replace this model with the person from the reference image, preserve the garment silhouette and drape exactly, blend naturally into the background
    Activewear product photo swap swap the model with the person from photo 2, keep the athletic wear fit and fabric stretch detail exactly the same
    Accessories and jewelry product swap replace the model with the person from the reference, keep all accessories, jewelry, and the outfit exactly as they are
    International market localization swap the model with the person from photo 2, preserve the exact clothing style and product details, match the original photo quality and composition
  3. Review the swap

    Check that the clothing drapes naturally on the new model. Verify fabric texture, color accuracy, and garment proportions. Zoom in on necklines, sleeves, and hemlines where model and garment meet. Confirm the product looks identical to the original.

See it in action

Original model wearing red wrap dress against white studio backdrop
Main Photo
Reference photo of the new model
Reference
New model wearing the same red wrap dress with identical fit and details
Result

E-commerce dress model swap for diverse representation

An online fashion retailer needed the same dress shown on a different model for an inclusive product page. The dress details, fabric texture, and fit were preserved exactly.

Prompt: replace the model with the person from the reference image, keep the dress fit, color, and fabric exactly the same, match the studio lighting
Original model in navy wool overcoat for campaign photo
Main Photo
Reference photo of new campaign model
Reference
New model wearing the same navy overcoat with identical campaign styling
Result

Seasonal campaign model refresh for outerwear brand

A brand updated their bestselling jacket campaign with a new seasonal model without rebooking the studio. The jacket, background, and editorial styling stayed identical.

Prompt: replace the model with the person from photo 2, preserve the jacket fit and all product details exactly, maintain the editorial campaign lighting
Original model in black compression leggings and teal sports bra
Main Photo
Reference photo of the brand's primary model
Reference
New model wearing the same activewear with identical fit and fabric detail
Result

Activewear catalog unification across product line

An activewear brand needed all leggings shown on the same model for catalog consistency. The compression fit, fabric sheen, and waistband detail were preserved across swaps.

Prompt: swap the model with the person from the reference image, keep the athletic wear fit and fabric stretch detail exactly the same, match studio lighting

Quick answers

Do I need to mark the model to replace?

No! Just describe the swap: 'replace the model with the person from the reference image, keep the clothing exactly the same.' The AI understands what 'model' means in a product photo context.

How do I swap the model in a product photo while keeping the clothing?

Upload your product photo as the main image, click '+ Add reference image' to upload the new model's photo, then type 'replace the model with the person from the reference image, keep the clothing exactly the same.' The AI preserves the garment fit, fabric, and details while swapping only the person. Results in 30-60 seconds.

Is there a free tool to replace models in fashion photos?

Yes. EditThisPic replaces models in product photos for free with no account needed. Upload both photos, describe the swap, and download the result. No watermarks. Works in any browser on desktop or mobile.

Will the clothing fit look realistic on a model with a different body type?

Yes. The AI adapts the garment drape to the new model's body shape while preserving the clothing design, color, and details. For the most natural results, add 'adjust the clothing drape to fit the new model naturally' to your prompt. Significant size differences may need one refinement pass.

Does the AI match the new model's skin tone to the product photo lighting?

The AI matches lighting automatically in most cases. For product photos with specific studio lighting setups, add 'match skin tone to the original lighting' to your prompt. Reference photos with neutral lighting adapt to any studio setup more reliably.

Can the AI match the pose of the original model?

The AI works best when the reference photo has a similar pose to the original. For standard product photo poses (standing front-facing, slight angle), most reference photos work well. For dynamic or unusual poses, choose a reference with a roughly similar body position.

Can I replace models across an entire product catalog?

Yes. Process each product photo individually using the same reference photo of your new model. Use the same prompt template for consistency: 'replace the model with the person from the reference, keep the clothing exactly the same.' One product at a time gives you quality control over each swap.

How is this different from a face swap or clothes changer?

A face swap (replace-face-from-photo) changes only the face. A clothes changer (ai-clothes-changer) changes the outfit on the same person. Model replacement swaps the entire person — face, body, pose — while keeping the product garment identical. It is specifically designed for product photography where the clothing is the constant.

How much does EditThisPic cost?

You get 1 free edit per week — no account needed. After that, one-time credit packs start at $4.99 for 10 edits, valid 12 months, no subscription. Power users who edit daily can pick Studio, a monthly workspace from $29.99/mo. Purchased downloads are clean with no watermark.

Ready to swap models in your product photos?

Free to try. No signup required.

1 free edit included·Credit packs from $4.99