How specific should my prompt be to get a good Fix photos for press releases result on the first try?
One sentence is usually enough: 'Fix and improve this photo.' If the first result is off, refine with details — color, position, lighting, or what to keep. Each pass takes 20-45 seconds and runs separately, so you can compare. Free first edit per week, no signup.
What makes a press photo acceptable to journalists?
Journalists look for: (1) Professional quality without looking fake, (2) Clean backgrounds without clutter, (3) High resolution (300 DPI for print), (4) Neutral presentation without promotional elements, (5) Authentic representation (not heavily manipulated). They prefer real photos that look professional over obviously synthetic perfect images.
Can I use AI-enhanced photos in press releases?
Yes, with transparency. Removing backgrounds, fixing lighting, and quality enhancement are standard practice (photographers do the same). Don't misrepresent reality—adding fake elements, manipulating context, or creating false representations breaks journalism ethics. Enhancement to present reality professionally is fine, fabrication is not.
What resolution do press photos need?
Print publications need 300 DPI minimum. Online-only outlets can use lower resolution (150-200 DPI). Provide the highest resolution you can—publications often crop or resize. Include file specs in your media kit so journalists know what they're getting.
Should I remove all branding from press photos?
Remove promotional elements (sale tags, NEW badges, price callouts). Keep subtle branding if it's part of the story—company logo on building, product packaging. Publications want neutral photos, not ads. When in doubt, provide two versions: neutral and with branding, let journalists choose.
Is EditThisPic's AI photos for press releases fixer really free?
Yes — you get 1 free edit per week, no account needed. Plans start at $4.99/month for 15 edits.
What photo formats does the AI photos for press releases fixer support?
JPG, PNG, WebP, and HEIC. Upload any common photo format and EditThisPic handles the rest.
How long does it take to fix photos for press releases?
Usually 15-30 seconds. Upload your photo, describe what you want, and the AI delivers the result.
How much does EditThisPic cost?
You get 1 free edit per week — no account needed. After that, credit packs start at $1.99 for 3 edits. Monthly plans start at $4.99/mo for 20 edits with unused credits rolling over. All edits are full resolution with no watermark.
