Free • No signup Change Product color · Free

Change Product Color in Photo with AI

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Create product color variants for ecommerce photos without reshooting — AI handles it.

Original photo — Product Color Changer (before change) Result after Product Color Changer — Change product colors in photos with AI for free

Upload photo to change product color

"Make the product bright red"

Release to upload

50,000+photos edited
<30stypical edit
1 freeedit weekly

1 free edit·then from $4.99

How it works

  1. Upload Your Product Photo

    Upload a clear product photo with good lighting. The AI works best with well-lit photos showing product details and texture clearly. It will change the color while maintaining surface details, shadows, and material appearance.

    Expect: Simple change: 20-30 seconds. Complex change: 30-45 seconds and may need refinements.
  2. Describe the New Color

    Tell the AI what color you want: 'change the shirt to navy blue,' 'make the bag burgundy red,' or 'change product to matte black.' Be specific about color shade (light blue vs. navy) and finish (glossy, matte, metallic) for accurate results.

    Copy one of these to get started:

    Change the shirt to navy blue Change the shirt to navy blue
    Make the product bright red Make the product bright red
    Change the bag to burgundy leather Change the bag to burgundy leather color
    Make the phone case matte black Make the phone case matte black
    3 more prompts
    Change the sneakers to forest green Change the sneakers to forest green with white soles
    Make the dress a soft blush Make the dress a soft blush pink
    Change the watch band to rose Change the watch band to rose gold metallic finish
  3. Review Color Change

    Check that the new color looks natural and preserves product texture. The AI maintains fabric weave, leather grain, plastic finish, or other material characteristics. Refine your color description if needed to adjust the shade.

  4. Create Multiple Variants

    Generate different color options to show customers product variety. Try multiple shades to create a complete color palette for your ecommerce listing. Each generation takes seconds, making it easy to offer many color choices.

See it in action

Original photo — Product Color Changer (before change)
Before
->
Result after Product Color Changer — Change product colors in photos with AI for free
After

T-shirt changed to navy blue keeping texture

T-shirt changed to navy blue keeping texture

Prompt: T-shirt changed to navy blue keeping texture
Original photo — Product Color Changer (before change)
Before
->
Result after Product Color Changer — Change product colors in photos with AI for free
After

Bag changed to burgundy red leather with preserved grain tex...

Bag changed to burgundy red leather with preserved grain texture

Prompt: Bag changed to burgundy red leather with preserved grain texture
Original photo — Product Color Changer (before change)
Before
->
Result after Product Color Changer — Change product colors in photos with AI for free
After

Shoes changed to forest green, laces kept turquoise

Shoes changed to forest green, laces kept turquoise

Prompt: Shoes changed to forest green, laces kept turquoise

Quick answers

Do I need to mark the product to change its color?

No, you never need to mark or select anything. Just describe the color change: 'change the shirt to navy blue' or 'make the bag burgundy.' The AI automatically detects your product and changes its color while preserving texture, shadows, and material details. It keeps backgrounds and other elements unchanged unless you specify otherwise.

Will this work for all product types?

Yes, this works for clothing, accessories, electronics, furniture, toys, and most physical products. It handles fabrics, leather, plastic, metal, wood, and other materials. The AI preserves material texture and finish while changing color. Works best with solid-colored products or products with distinct color areas you can specify.

Can I change multiple colors at once?

Yes, describe all color changes: 'change the shirt body to navy blue and collar to white' or 'make the shoe upper red and sole white' or 'change bag to black leather with rose gold hardware.' The AI can handle multiple color changes in one instruction. Be specific about which parts get which colors.

How do I specify exact brand colors?

Use specific color names: 'change to Pantone 294 navy,' 'make it Tiffany blue,' or 'change to Ferrari red.' You can also describe by comparison: 'change to the same blue as the Nike swoosh' or 'forest green like Starbucks logo.' For precise brand colors, detailed descriptions help, but verify final color with your brand guide.

Will texture and material appearance be preserved?

Yes, the AI preserves material texture, weave, grain, and surface finish from your original photo. Cotton fabric keeps its weave pattern, leather maintains grain texture, and glossy surfaces stay glossy. The better your source photo shows texture, the better it will appear in color-changed versions. Use well-lit, high-resolution source images.

Is EditThisPic's AI product color changer really free?

Yes — you get 1 free edit per week, no account needed. Plans start at $4.99/month for 15 edits.

Can I change product color on my phone?

Yes. EditThisPic works in any mobile browser — iPhone, Android, tablet. No app download needed.

What photo formats does the AI product color changer support?

JPG, PNG, WebP, and HEIC. Upload any common photo format and EditThisPic handles the rest.

How much does EditThisPic cost?

You get 1 free edit per week — no account needed. After that, credit packs start at $1.99 for 3 edits. Monthly plans start at $4.99/mo for 20 edits with unused credits rolling over. All edits are full resolution with no watermark.

Ready to start editing?

Free to try. No signup required.

1 free edit included·Credit packs from $4.99