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AI Product Shadow Generator

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Add realistic shadows to product photos with AI - from subtle drop shadows to natural ground shadows

White sneaker cutout without shadow on white background Same sneaker with soft professional drop shadow underneath

Upload photo to add product shadow

"Add a natural ground shadow extending to the right as if lit from the left with soft edges and realistic fade"

Release to upload

50,000+photos edited
<30stypical edit
1 freeedit weekly

1 free edit·then from $4.99

How it works

  1. Upload your product photo

    Start with any product photo - works best with cutouts, items on white backgrounds, or products that need grounding. Products with removed backgrounds benefit most from shadow addition.

    Expect: AI processes images up to 4096x4096px. Works on any background color but most common for white background products.
  2. Describe the shadow you want

    Specify shadow type (drop shadow, ground shadow, contact shadow), direction (underneath, to the right, from left), and softness (soft, sharp, subtle, dramatic). Use phrases like 'soft drop shadow underneath', 'natural ground shadow to the right', or 'subtle contact shadow directly below'.

    Tip: Include shadow direction based on your existing lighting. If light comes from top-left, shadow should be bottom-right.

    Copy one of these to get started:

    Basic drop shadow Add a soft drop shadow underneath the product with subtle blur and natural opacity
    Natural ground shadow Add a natural ground shadow extending to the right as if lit from the left with soft edges and realistic fade
    Contact shadow (tight) Add a tight contact shadow directly underneath the product that's darker at the edges and fades quickly
    Long directional shadow Create a long shadow extending to the bottom-right as if lit by low-angle sunlight with gradual softening at the far end
    3 more prompts
    Reflection shadow Add a subtle reflection shadow underneath as if the product is sitting on a glossy reflective surface with slight blur
    Perspective shadow Create a shadow that follows the product's perspective extending behind and to the right with natural depth
    Minimal floating shadow Add a very subtle soft shadow far underneath the product as if it's floating slightly above the surface
  3. Generate and review

    AI analyzes your product's shape and position, generates realistic shadow with appropriate softness, direction, and opacity. Preview the grounded result in 15 seconds.

See it in action

White sneaker cutout without shadow on white background
Before
->
Same sneaker with soft professional drop shadow underneath
After

Soft drop shadow on product

White sneaker cutout transformed with professional soft drop shadow

Prompt: Add a soft drop shadow underneath the product with subtle blur and natural opacity
Navy coffee mug without shadow
Before
->
Same mug with natural ground shadow extending to the right
After

Natural ground shadow with direction

Coffee mug with realistic shadow suggesting overhead lighting from the left

Prompt: Add a natural ground shadow extending to the right as if lit from the left with soft edges and realistic fade

Quick answers

What's the difference between drop shadow and ground shadow?

Drop shadow is a soft shadow directly underneath the product, centered and usually symmetrical - it suggests ambient lighting. Ground shadow is directional, extending to one side based on light source position - it suggests specific lighting direction. Drop shadows are simpler and work for most e-commerce. Ground shadows are more realistic and dimensional.

Do I need to specify shadow direction?

Not for basic drop shadows (they're centered underneath). For ground shadows, yes - specify which direction shadow should extend (to the right, behind and left, etc.). If your product has existing highlights or lighting, match shadow direction to the opposite side from where light appears to come from.

Can I add shadows to products that already have some shadow?

Yes, but be specific. Use prompts like 'add additional shadow to the right' or 'enhance the existing shadow to be darker and more visible'. The AI will augment existing shadows rather than create conflicting new ones.

Will this work on colored backgrounds or only white?

Works on any background color! Shadows adapt to background. On white backgrounds, shadows are typically gray/black. On colored backgrounds, shadows are darker versions of that color. Specify if needed: 'add shadow that blends naturally with the blue background'.

How do I make shadows look more natural and less artificial?

Three keys to natural shadows: (1) Softness - use 'soft edges', 'gradual blur', or 'natural fade' in prompts, (2) Opacity - use 'subtle' or 'low opacity' rather than dark/strong, (3) Direction - match any existing lighting in your photo. Natural shadows are rarely perfectly centered or symmetrical.

Is EditThisPic's AI product shadow adder really free?

Yes — you get 1 free edit per week, no account needed. Plans start at $4.99/month for 15 edits.

Can I add product shadow on my phone?

Yes. EditThisPic works in any mobile browser — iPhone, Android, tablet. No app download needed.

What photo formats does the AI product shadow adder support?

JPG, PNG, WebP, and HEIC. Upload any common photo format and EditThisPic handles the rest.

How much does EditThisPic cost?

You get 1 free edit per week — no account needed. After that, credit packs start at $1.99 for 3 edits. Monthly plans start at $4.99/mo for 20 edits with unused credits rolling over. All edits are full resolution with no watermark.

Ready to add professional shadows?

Free to try. No signup required.

1 free edit included·Credit packs from $4.99