Ad-Ready Product Photos With a Person In Them

How it works

1. 1

   Pick a frame where both subjects are readable

   The product should be turned toward the camera and the person should be fully in shot. Frame the whole person — someone cut off at the frame edge can confuse the cleanup, because the background replacement has to invent what continues past the crop.

   Expect: A two-subject cleanup runs 20-30 seconds.
2. 2

   Name both subjects, not one

   This is the step that decides the result. Name the person and the product in the same sentence: "Keep the person exactly as photographed — face, features, hair and pose. Keep the product exactly as photographed, including the words, letters and numbers printed on its label. Do not restyle, redesign, reword or re-typeset anything on the product." Naming only the face tends to let the packaging drift; naming only the product tends to let the face soften.

   Tip: Mention the hand as well. Hands holding objects are where a background replacement most often goes wrong, because the new background is being drawn right up against the fingers.

   Copy one of these to get started:

   Both subjects named Replace the cluttered background with a plain, softly lit backdrop and even out the lighting. Keep the person exactly as photographed — face, features, hair and pose. Keep the product exactly as photographed, including the words, letters and numbers printed on its label. Do not restyle, redesign, reword or re-typeset anything on the product.

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   Protect the hand and grip Replace the background behind the subject with a plain backdrop. Keep the person, their hand and their grip on the product as photographed, and leave the printed wording on the label alone.

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   Natural skin, no retouching Even out the lighting on the face with soft natural light. Keep skin texture, freckles and features as they are — no smoothing or retouching. Leave the product and its label alone.

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   Two people in frame Tidy the background and even the lighting. Keep both people as photographed, and leave the product and its printed wording alone.

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   1 more prompts

   Person stays, room goes Remove everything in the background and replace it with a plain, softly lit backdrop, keeping the person and the product they are holding as photographed.

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3. 3

   Check the face, the hand and the label

   Three checks in that order: does the person still look like themselves, is the hand still holding the product plausibly, and does the packaging read as it did. Do the last one at full size in the preview.